The final copywriting training call with Mike Dillard and Ben Settle was good as the first two calls combined. 

It opened my mind to quite a few concepts that I hadn't even considered.  Here are a few of the highlights.

While discussing ways to write auto responder messages that will turn prospects into distributors and customers, Ben brought up a great concept that started with a master marketer.  Ken McCarthy once said, every time you send an email to your list, you are either adding or detracting from your credibility.  So keep in mind that if you try to hard sell your prospects in the first few emails of the auto-responder series, then you risk turning them off. They might not opt-out of your newsletter, but they may stop opening your emails.

Next, I got 2 powerful strategies for creating compelling emails. These are sure to triple the number of prospects who join your primary business opportunity.

First, If you haven't emailed your list in a while and you don't have anything to say, don't just write an email that is full of mush. Like I said before, you'll turn them off. Think about it, if someone wastes your time, you'll ignore their emails.

In stead, either wait a few days until you actually have something of value to share OR address a common question you get from your prospects. It's sure to add value! This is what David DeAngelo does in his Double Your Dating newsletter. Both Mike Dillard and Ben Settle recommend getting on the Double Your Dating newsletter just to study his copy. Actually, this is pretty funny... Ben's wife wasn't too thrilled when she found out he "had" to get on the Double Your Dating subscriber list.

The second powerful strategy for creating compelling emails is: Demonstrate high value while also addressing a common concern that your prospects tend to have. I explain this in my next post

To gaining killer copywriting skills,

Jean D. Laurin

P.S. If you want to be a powerful copywriter, you'll have to start reading truly powerful copy.  Homework: get on master copywriter's list and study their work.  I subscribe to Double Your Dating, Magnetic Sponsoring, Attraction Marking Formula, and The Gary Halbert Letter - the most valuable website on the entire internet.

 
 

Holy crap! The Mike Dillard and Ben Settle copywriting course was awesome. They gave out a ton of great tips.

Basically, anyone who was on the call now knows about the best resources to study for great copywriting.

The people who actually use these resources, and practice copywriting, will literally be able to go out and dominate any industry. Mike emphasized the importance of learning this skill because if you don't learn copywriting, you wont get people to opt-in to your newsletters- they won't open your emails, they won't click through your links, and they won't buy your product or service or business opportunity. There are a lot of sticking points in the marketing process, but if you've learned how to write compelling copy, then you have nothing to worry about.

I'm going start using this stuff tonight, so I don't have time to write about all the specifics. But, some of the topics we covered included:
 - Where you can find the best examples of killer headlines
 - Which catalogs contain the best copy to study
 - Why some copy works while others fail miserably
 - How Mike Dillard learned to write great copy
 - Why "killer bullets" should be your starting point when learning to write compelling copy

They also talked about some of the most successful sales letters, ever. All in all, I took over 3 pages of notes in size 11 font... and it's just the first session.


Jean D. Laurin


P.S. If you're not familiar with Mike Dillard and you're a network marketer, then you've got to check out his sales letter... it's really well done.

P.P.S. Mike Dillard also has a killer capture page. Put this great copywriting example in your swipe file so you can use the basic format in your own capture page.