Some "experts" have said email marketing is losing it's punch.  To those "experts", I simply have one thing to say... "You're wrong".

Email Marketing goes hand-in-hand with other forms of web 2.0 marketing.  Here's how:

Social networks, blogs, podcasts, RSS, and wikis all funnel traffic to capture pages and sales pages.

Leads opt-in to your email newsletter campaign.

In the email newsletter, you promote your product your other web 2.0 marketing tools like podcasts and social network sites.

The email newsletter keeps them in your marketing web, as do your other web 2.0 content. But they do so under one condition...

Your copy must be compelling enough to keep your prospects in your marketing web.  Same goes for your emails.

Here are a few copywriting tips:
 - provide great value in your content
 - write in a natural copywriting style... Don't write like a college professor, write the way you speak.  Be someone your prospect can relate to.
 - tell a story.  Give your reader a reason to read the whole thing.
 - multi-part series of newsletters, blog entries, podcasts, etc. to keep them coming back for more.

That's all for now... But the point is: People are bombarded by distactions, so keep it interesting and keep it personal. And Email marketing is not dieing, you just have to use it with a little skill.

To your Email marketing success,



Jean D. Laurin



P.S. Don't forget to check out my Network Marketing Copywriting Style article