Hi there,

I recently attended an Attraction Marketing Formula tele-clinic where Fernando Ceballos and Ramond Fong interviewed a leading MySpace marketing expert.  His name is Dennis Karganilla, creator of MLMgoldmine.

I learned a lot during this training call, but I'll give you a quick overview...

1. Grab Your Reader's Attention
  The best way to do this is with a picture slide show of about 10 pictures where you are genuinely have fun.  It helps if you are with a bunch of people or an interesting looking person (think rock star, Oktoberfest serving wench, Mikey Mouse, etc.).  It'll help to show social proof.

2. Establish Credibility
  You want to prove that you are an authority figure or expert on a topic. say something like
  "Hi, my name is Jean Laurin.  I am the owner and founder of www.FundedMarketingProposal.com" 
or
"I'm the author of ______ report."

3. Tell A Story
  People like stories, they keep people's attention. 
  a. Talk about your struggles - they will feel your pain
  b. Talk about your solution - should be your product or business
  c. Present a link so they can opt-in to your list

Basically, your myspace page is a sales page the qualifies and pre-sells your leads.  I'm pretty excited about MySpace Marketing...

This is my MySpace Marketing System:

   http://www.myspace.com/jeandlaurin

Oh, I almost forgot the most important part:
"How to get hundreds or thousands of highly-motivated entrepreneurial individuals to your myspace marketing page"

E-mail me at JeanLaurin@JeanDLaurin.com and I'll let you in on the secret.

To your MySpace marketing success,



Jean Laurin

 
 

Hey Guys,

I was doing some keyword research for my latest article marketing campaign when my upline, Joe, recommended a sweet keyword tool. 

It's called "Good Keywords" (go figure).  It has button for Keyword Suggestions, Misspelled Words, and Keyword Phrase Builder among other things. 

I explored the Misspelled Words feature and found that it produced a rather obvious set of results.  But what's good about this tool is you can copy all the generated results... you don't have to type every double letter, for example. 

And that's when I got an Idea.  Why don't I test the value of using misspelled words in:
  1. A Squidoo Lens
  2. A Google AdWords Campaign

I've been writing articles that compare Mike Dillard's Magnetic Sponsoring Course with Fernando Ceballos' Attraction Marketing Formula, so I decided to use this experiment to help drive traffic to those articles.  (I'll write about that later).

Part 1: Magnetic Sponsoring Course Squidoo Lens
I noticed when I typed "magnetic spponsoring" in the Google Search Engine, I got a single organic search result.  Cha-ching?!? 

Google surrounds the single result with red text that reads:
  "Did you mean: magnetic sponsoring"

The point is to see how many searchers will click my link titled:
"Magnetic Sponsoring Course - Mike Dillards MLM Lead Generating System"
rather than correcting the typo.

The single organic search result looks like this:
MagneticSponsoring Magnetic Sponsoring
But the manner, which in oratory is magnetic sponsoring at least as much consequence ... sponsorinv - spons0oring - spponsoring - sponsoringv - sponsor4ing ...

Basically, they just wrote a script that jams key phrases into weird sentences, then lists a bunch of misspelled versions of each keyword in the keyphrase.  The link leads to a site that has ads related to the keywords, but doesn't display any misspelled words.  Google generally doesn't like it when you give the reader a different experience then you give the robots.

How I created my lens:
I didn't want an article full of misspelled words so I took a little risk here.  I wrote several paragraphs about misspelling magnetic sponsoring, Mike Dillard and lead generating systems in general.  Then I inserted misspelled versions of the words magnetic and sponsoring.  I didn't want the read to see this strange text, so set the text color to ivory (#FFFFF8). 

So now, at the top of the page I have links to:
  - magneticsponsoring.com where you can see the free Magnetic Sponsoring videos
  - my magnetic sponsoring course review lens on squidoo
  - The Official Magnetic Sponsoring Sales page, written by Mike Dillard

In the middle of the page I have a large "blank" section of ivory text that contains my misspelled keywords mixed in with sentences.

The very bottom of the the page has a Squidoo blog module that automatically updates every day with "lead generation" related entries to keep it fresh.

Squidoo will keep track of the number of times my lens was viewed.

Part 2: Google Adwords campaign for misspelled keywords
I made Google PPC campaign that misspells each of the letters in "magnetic"
I'll know how many times each letter was misspelled by the number of impressions for each AdGroup.

I'll let you know how this experiment turns out.

To your internet marketing success,


Jean D. Laurin


P.S.  Here is the link to Good Keywords

P.P.S. Don't click on this link to my Mike Dillard Magnetic Sponsoring Course experiment Squidoo lens.

 
 

Part 2 of the copywriting course was pretty cool.  About half way through the call, Mike Dillard and Ben Settle were teaching the art of setting up joint ventures with marketers who offer similar products.  Mike said, sometimes it's hard to get the attention of big name marketers... you can't just send a busy millionaire an email that says, "Hi I'm Joe Copywriter and I'd like to set up a joint venture with you." That just won't work.  You should do something nice, like write the big-timer a "thank you" letter for all the great information they've provided in their products.  And you should mention how much it's helped you. 

Then Mike told a little story.  He said he wrote Yanik Silver a thank you/testimonial back in the day.  Mike didn't hear back and figured Yanik didn't get the message.  Much to Mike Dillard's surprise, about a month later Yanik read the letter on a live training event.  Yanik said how great it is to be told that someone appropriates his training.  Now, Yanik Silver and Mike Dillard are close friends.

AND THEN, get this, Mike said Fernando Ceballos wrote him an email today, thanking him for the great training call last night and for all his great mentorship while Ferny was developing the Attraction Marketing Formula.  MIKE freaking DILLARD mentioned Ferny Ceballos' thank you letter in a live training call just like how Yanik Silver mentioned Mike Dillard's thank you letter in a live training call a few years ago. Very Cool!