Hey Guys,
I was doing some keyword research for my latest article marketing campaign when my upline, Joe, recommended a sweet keyword tool.
It's called "Good Keywords" (go figure). It has button for Keyword Suggestions, Misspelled Words, and Keyword Phrase Builder among other things.
I explored the Misspelled Words feature and found that it produced a rather obvious set of results. But what's good about this tool is you can copy all the generated results... you don't have to type every double letter, for example.
And that's when I got an Idea. Why don't I test the value of using misspelled words in:
1. A Squidoo Lens
2. A Google AdWords Campaign
I've been writing articles that compare Mike Dillard's Magnetic Sponsoring Course with Fernando Ceballos' Attraction Marketing Formula, so I decided to use this experiment to help drive traffic to those articles. (I'll write about that later).
Part 1: Magnetic Sponsoring Course Squidoo Lens
I noticed when I typed "magnetic spponsoring" in the Google Search Engine, I got a single organic search result. Cha-ching?!?
Google surrounds the single result with red text that reads:
"Did you mean: magnetic sponsoring"
The point is to see how many searchers will click my link titled:
"Magnetic Sponsoring Course - Mike Dillards MLM Lead Generating System"
rather than correcting the typo.
The single organic search result looks like this:
MagneticSponsoring Magnetic Sponsoring
But the manner, which in oratory is magnetic sponsoring at least as much consequence ... sponsorinv - spons0oring - spponsoring - sponsoringv - sponsor4ing ...
Basically, they just wrote a script that jams key phrases into weird sentences, then lists a bunch of misspelled versions of each keyword in the keyphrase. The link leads to a site that has ads related to the keywords, but doesn't display any misspelled words. Google generally doesn't like it when you give the reader a different experience then you give the robots.
How I created my lens:
I didn't want an article full of misspelled words so I took a little risk here. I wrote several paragraphs about misspelling magnetic sponsoring, Mike Dillard and lead generating systems in general. Then I inserted misspelled versions of the words magnetic and sponsoring. I didn't want the read to see this strange text, so set the text color to ivory (#FFFFF8).
So now, at the top of the page I have links to:
- magneticsponsoring.com where you can see the free Magnetic Sponsoring videos
- my magnetic sponsoring course review lens on squidoo
- The Official Magnetic Sponsoring Sales page, written by Mike Dillard
In the middle of the page I have a large "blank" section of ivory text that contains my misspelled keywords mixed in with sentences.
The very bottom of the the page has a Squidoo blog module that automatically updates every day with "lead generation" related entries to keep it fresh.
Squidoo will keep track of the number of times my lens was viewed.
Part 2: Google Adwords campaign for misspelled keywords
I made Google PPC campaign that misspells each of the letters in "magnetic"
I'll know how many times each letter was misspelled by the number of impressions for each AdGroup.
I'll let you know how this experiment turns out.
To your internet marketing success,
Jean D. Laurin
P.S. Here is the link to Good Keywords
P.P.S. Don't click on this link to my Mike Dillard Magnetic Sponsoring Course experiment Squidoo lens.
The final copywriting training call with Mike Dillard and Ben Settle was good as the first two calls combined.
It opened my mind to quite a few concepts that I hadn't even considered. Here are a few of the highlights.
While discussing ways to write auto responder messages that will turn prospects into distributors and customers, Ben brought up a great concept that started with a master marketer. Ken McCarthy once said, every time you send an email to your list, you are either adding or detracting from your credibility. So keep in mind that if you try to hard sell your prospects in the first few emails of the auto-responder series, then you risk turning them off. They might not opt-out of your newsletter, but they may stop opening your emails.
Next, I got 2 powerful strategies for creating compelling emails. These are sure to triple the number of prospects who join your primary business opportunity.
First, If you haven't emailed your list in a while and you don't have anything to say, don't just write an email that is full of mush. Like I said before, you'll turn them off. Think about it, if someone wastes your time, you'll ignore their emails.
In stead, either wait a few days until you actually have something of value to share OR address a common question you get from your prospects. It's sure to add value! This is what David DeAngelo does in his Double Your Dating newsletter. Both Mike Dillard and Ben Settle recommend getting on the Double Your Dating newsletter just to study his copy. Actually, this is pretty funny... Ben's wife wasn't too thrilled when she found out he "had" to get on the Double Your Dating subscriber list.
The second powerful strategy for creating compelling emails is: Demonstrate high value while also addressing a common concern that your prospects tend to have. I explain this in my next post
To gaining killer copywriting skills,
Jean D. Laurin
P.S. If you want to be a powerful copywriter, you'll have to start reading truly powerful copy. Homework: get on master copywriter's list and study their work. I subscribe to Double Your Dating, Magnetic Sponsoring, Attraction Marking Formula, and The Gary Halbert Letter - the most valuable website on the entire internet.
Part 2 of the copywriting course was pretty cool. About half way through the call, Mike Dillard and Ben Settle were teaching the art of setting up joint ventures with marketers who offer similar products. Mike said, sometimes it's hard to get the attention of big name marketers... you can't just send a busy millionaire an email that says, "Hi I'm Joe Copywriter and I'd like to set up a joint venture with you." That just won't work. You should do something nice, like write the big-timer a "thank you" letter for all the great information they've provided in their products. And you should mention how much it's helped you.
Then Mike told a little story. He said he wrote Yanik Silver a thank you/testimonial back in the day. Mike didn't hear back and figured Yanik didn't get the message. Much to Mike Dillard's surprise, about a month later Yanik read the letter on a live training event. Yanik said how great it is to be told that someone appropriates his training. Now, Yanik Silver and Mike Dillard are close friends.
AND THEN, get this, Mike said Fernando Ceballos wrote him an email today, thanking him for the great training call last night and for all his great mentorship while Ferny was developing the Attraction Marketing Formula. MIKE freaking DILLARD mentioned Ferny Ceballos' thank you letter in a live training call just like how Yanik Silver mentioned Mike Dillard's thank you letter in a live training call a few years ago. Very Cool!
Holy crap! The Mike Dillard and Ben Settle copywriting course was awesome. They gave out a ton of great tips.
Basically, anyone who was on the call now knows about the best resources to study for great copywriting.
The people who actually use these resources, and practice copywriting, will literally be able to go out and dominate any industry. Mike emphasized the importance of learning this skill because if you don't learn copywriting, you wont get people to opt-in to your newsletters- they won't open your emails, they won't click through your links, and they won't buy your product or service or business opportunity. There are a lot of sticking points in the marketing process, but if you've learned how to write compelling copy, then you have nothing to worry about.
I'm going start using this stuff tonight, so I don't have time to write about all the specifics. But, some of the topics we covered included:
- Where you can find the best examples of killer headlines
- Which catalogs contain the best copy to study
- Why some copy works while others fail miserably
- How Mike Dillard learned to write great copy
- Why "killer bullets" should be your starting point when learning to write compelling copy
They also talked about some of the most successful sales letters, ever. All in all, I took over 3 pages of notes in size 11 font... and it's just the first session.
Jean D. Laurin
P.S. If you're not familiar with Mike Dillard and you're a network marketer, then you've got to check out his sales letter... it's really well done.
P.P.S. Mike Dillard also has a killer capture page. Put this great copywriting example in your swipe file so you can use the basic format in your own capture page.
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