As you know, I've started a Web 2.0 campaign where I combine article marketing and social networking on Squidoo. 

This is my Magnetic Sponsoring Course Review Lens:

The lens is titled "Is Magnetic Sponsoring Course Worth It? - Review - For Network Marketing Leads and Free MLM Lead Generation".

SEO Strategy:
The major keywords I'm targeting here is "magnetic sponsoring course".  I did a little research on the organic search results for related keywords and the long tail.  There are a bunch of unranked and low page rank (PR) articles from ezine articles and article directories like that. 

I figure I can get "magnetic sponsoring course review" pretty easily, so that's my initial SEO goal.  I was careful to use those keywords in back links from other Squidoo lenses (and high page rank groups) as well as blogs on the web.  I used a specific group of phrases you type in the google search engine to find Magnetic Sponsoring related blogs [thanks to the Attraction Marketing Formula for that tip]. 

I even used "Mike Dillard", "MLM", and "Lead Generation" in the text around the link whenever possible, because Google looks at the anchor text for your link, as well as the text around your links when determining a page's relevance for keywords and phrases.

Goals of this Lens:
1. Provide value to my readers - I don't want this lens to be too spamy (Is that a word?).  I want the reader to actually decide if they would benefit by purchasing Magnetic Sponsoring, MLM Traffic Formula, or Attraction Marketing Formula.

2. Earn a commission from sales of MLM prospecting systems.

3. Put people in my  prospecting  pipeline.  Magnetic Sponsoring  gives you the name and contact information of the people who purchase the course.   I can build my list of network marketers who take action when building a business.

4. Practice article marketing, social networking (Web 2.0), copywriting, and SEO.

I'll keep you updated on the success of this Squidoo Lens...

To your social networking and marketing success,


Jean D. Laurin

 
 

Hey Guys,

I was doing some keyword research for my latest article marketing campaign when my upline, Joe, recommended a sweet keyword tool. 

It's called "Good Keywords" (go figure).  It has button for Keyword Suggestions, Misspelled Words, and Keyword Phrase Builder among other things. 

I explored the Misspelled Words feature and found that it produced a rather obvious set of results.  But what's good about this tool is you can copy all the generated results... you don't have to type every double letter, for example. 

And that's when I got an Idea.  Why don't I test the value of using misspelled words in:
  1. A Squidoo Lens
  2. A Google AdWords Campaign

I've been writing articles that compare Mike Dillard's Magnetic Sponsoring Course with Fernando Ceballos' Attraction Marketing Formula, so I decided to use this experiment to help drive traffic to those articles.  (I'll write about that later).

Part 1: Magnetic Sponsoring Course Squidoo Lens
I noticed when I typed "magnetic spponsoring" in the Google Search Engine, I got a single organic search result.  Cha-ching?!? 

Google surrounds the single result with red text that reads:
  "Did you mean: magnetic sponsoring"

The point is to see how many searchers will click my link titled:
"Magnetic Sponsoring Course - Mike Dillards MLM Lead Generating System"
rather than correcting the typo.

The single organic search result looks like this:
MagneticSponsoring Magnetic Sponsoring
But the manner, which in oratory is magnetic sponsoring at least as much consequence ... sponsorinv - spons0oring - spponsoring - sponsoringv - sponsor4ing ...

Basically, they just wrote a script that jams key phrases into weird sentences, then lists a bunch of misspelled versions of each keyword in the keyphrase.  The link leads to a site that has ads related to the keywords, but doesn't display any misspelled words.  Google generally doesn't like it when you give the reader a different experience then you give the robots.

How I created my lens:
I didn't want an article full of misspelled words so I took a little risk here.  I wrote several paragraphs about misspelling magnetic sponsoring, Mike Dillard and lead generating systems in general.  Then I inserted misspelled versions of the words magnetic and sponsoring.  I didn't want the read to see this strange text, so set the text color to ivory (#FFFFF8). 

So now, at the top of the page I have links to:
  - magneticsponsoring.com where you can see the free Magnetic Sponsoring videos
  - my magnetic sponsoring course review lens on squidoo
  - The Official Magnetic Sponsoring Sales page, written by Mike Dillard

In the middle of the page I have a large "blank" section of ivory text that contains my misspelled keywords mixed in with sentences.

The very bottom of the the page has a Squidoo blog module that automatically updates every day with "lead generation" related entries to keep it fresh.

Squidoo will keep track of the number of times my lens was viewed.

Part 2: Google Adwords campaign for misspelled keywords
I made Google PPC campaign that misspells each of the letters in "magnetic"
I'll know how many times each letter was misspelled by the number of impressions for each AdGroup.

I'll let you know how this experiment turns out.

To your internet marketing success,


Jean D. Laurin


P.S.  Here is the link to Good Keywords

P.P.S. Don't click on this link to my Mike Dillard Magnetic Sponsoring Course experiment Squidoo lens.