Hi there,

I recently attended an Attraction Marketing Formula tele-clinic where Fernando Ceballos and Ramond Fong interviewed a leading MySpace marketing expert.  His name is Dennis Karganilla, creator of MLMgoldmine.

I learned a lot during this training call, but I'll give you a quick overview...

1. Grab Your Reader's Attention
  The best way to do this is with a picture slide show of about 10 pictures where you are genuinely have fun.  It helps if you are with a bunch of people or an interesting looking person (think rock star, Oktoberfest serving wench, Mikey Mouse, etc.).  It'll help to show social proof.

2. Establish Credibility
  You want to prove that you are an authority figure or expert on a topic. say something like
  "Hi, my name is Jean Laurin.  I am the owner and founder of www.FundedMarketingProposal.com" 
or
"I'm the author of ______ report."

3. Tell A Story
  People like stories, they keep people's attention. 
  a. Talk about your struggles - they will feel your pain
  b. Talk about your solution - should be your product or business
  c. Present a link so they can opt-in to your list

Basically, your myspace page is a sales page the qualifies and pre-sells your leads.  I'm pretty excited about MySpace Marketing...

This is my MySpace Marketing System:

   http://www.myspace.com/jeandlaurin

Oh, I almost forgot the most important part:
"How to get hundreds or thousands of highly-motivated entrepreneurial individuals to your myspace marketing page"

E-mail me at JeanLaurin@JeanDLaurin.com and I'll let you in on the secret.

To your MySpace marketing success,



Jean Laurin

 
 

How to set up Google AdWords step by step.

It's an AdWords beginner guide for advertisers who want to learn basic AdWords Setup and Some AdWords Tips. Most basic tips are covered in this PPC video tutorial.

Google AdWords Beginners Guide Video Set Up Tips and Strategy

For more AdWords tips, AdWords strategy, and AdWords setup information check out my Squidoo Lens:
"Google AdWords Beginners Guide Tips and Set Up"

To your Pay-Per-Click advertising success,

Jean D Laurin

 
 

Some "experts" have said email marketing is losing it's punch.  To those "experts", I simply have one thing to say... "You're wrong".

Email Marketing goes hand-in-hand with other forms of web 2.0 marketing.  Here's how:

Social networks, blogs, podcasts, RSS, and wikis all funnel traffic to capture pages and sales pages.

Leads opt-in to your email newsletter campaign.

In the email newsletter, you promote your product your other web 2.0 marketing tools like podcasts and social network sites.

The email newsletter keeps them in your marketing web, as do your other web 2.0 content. But they do so under one condition...

Your copy must be compelling enough to keep your prospects in your marketing web.  Same goes for your emails.

Here are a few copywriting tips:
 - provide great value in your content
 - write in a natural copywriting style... Don't write like a college professor, write the way you speak.  Be someone your prospect can relate to.
 - tell a story.  Give your reader a reason to read the whole thing.
 - multi-part series of newsletters, blog entries, podcasts, etc. to keep them coming back for more.

That's all for now... But the point is: People are bombarded by distactions, so keep it interesting and keep it personal. And Email marketing is not dieing, you just have to use it with a little skill.

To your Email marketing success,



Jean D. Laurin



P.S. Don't forget to check out my Network Marketing Copywriting Style article

 
 

As you know, I've started a Web 2.0 campaign where I combine article marketing and social networking on Squidoo. 

This is my Magnetic Sponsoring Course Review Lens:

The lens is titled "Is Magnetic Sponsoring Course Worth It? - Review - For Network Marketing Leads and Free MLM Lead Generation".

SEO Strategy:
The major keywords I'm targeting here is "magnetic sponsoring course".  I did a little research on the organic search results for related keywords and the long tail.  There are a bunch of unranked and low page rank (PR) articles from ezine articles and article directories like that. 

I figure I can get "magnetic sponsoring course review" pretty easily, so that's my initial SEO goal.  I was careful to use those keywords in back links from other Squidoo lenses (and high page rank groups) as well as blogs on the web.  I used a specific group of phrases you type in the google search engine to find Magnetic Sponsoring related blogs [thanks to the Attraction Marketing Formula for that tip]. 

I even used "Mike Dillard", "MLM", and "Lead Generation" in the text around the link whenever possible, because Google looks at the anchor text for your link, as well as the text around your links when determining a page's relevance for keywords and phrases.

Goals of this Lens:
1. Provide value to my readers - I don't want this lens to be too spamy (Is that a word?).  I want the reader to actually decide if they would benefit by purchasing Magnetic Sponsoring, MLM Traffic Formula, or Attraction Marketing Formula.

2. Earn a commission from sales of MLM prospecting systems.

3. Put people in my  prospecting  pipeline.  Magnetic Sponsoring  gives you the name and contact information of the people who purchase the course.   I can build my list of network marketers who take action when building a business.

4. Practice article marketing, social networking (Web 2.0), copywriting, and SEO.

I'll keep you updated on the success of this Squidoo Lens...

To your social networking and marketing success,


Jean D. Laurin

 
 

I just set up an account on Squidoo.  It's really easy to get high page ranks on Squidoo, so I'll probably post most of my new articles there. 

Squidoo is a new Web 2.0 social networking tool that actually likes advertisers - imagine that!

Check out my first "lens" (Squidoo pages are called Lenses) Google AdWords Beginners Guide and Tips

Jean D. Laurin