Part 2 of the copywriting course was pretty cool.  About half way through the call, Mike Dillard and Ben Settle were teaching the art of setting up joint ventures with marketers who offer similar products.  Mike said, sometimes it's hard to get the attention of big name marketers... you can't just send a busy millionaire an email that says, "Hi I'm Joe Copywriter and I'd like to set up a joint venture with you." That just won't work.  You should do something nice, like write the big-timer a "thank you" letter for all the great information they've provided in their products.  And you should mention how much it's helped you. 

Then Mike told a little story.  He said he wrote Yanik Silver a thank you/testimonial back in the day.  Mike didn't hear back and figured Yanik didn't get the message.  Much to Mike Dillard's surprise, about a month later Yanik read the letter on a live training event.  Yanik said how great it is to be told that someone appropriates his training.  Now, Yanik Silver and Mike Dillard are close friends.

AND THEN, get this, Mike said Fernando Ceballos wrote him an email today, thanking him for the great training call last night and for all his great mentorship while Ferny was developing the Attraction Marketing Formula.  MIKE freaking DILLARD mentioned Ferny Ceballos' thank you letter in a live training call just like how Yanik Silver mentioned Mike Dillard's thank you letter in a live training call a few years ago. Very Cool!

 


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