Holy crap! The Mike Dillard and Ben Settle copywriting course was awesome. They gave out a ton of great tips.
Basically, anyone who was on the call now knows about the best resources to study for great copywriting.
The people who actually use these resources, and practice copywriting, will literally be able to go out and dominate any industry. Mike emphasized the importance of learning this skill because if you don't learn copywriting, you wont get people to opt-in to your newsletters- they won't open your emails, they won't click through your links, and they won't buy your product or service or business opportunity. There are a lot of sticking points in the marketing process, but if you've learned how to write compelling copy, then you have nothing to worry about.
I'm going start using this stuff tonight, so I don't have time to write about all the specifics. But, some of the topics we covered included:
- Where you can find the best examples of killer headlines
- Which catalogs contain the best copy to study
- Why some copy works while others fail miserably
- How Mike Dillard learned to write great copy
- Why "killer bullets" should be your starting point when learning to write compelling copy
They also talked about some of the most successful sales letters, ever. All in all, I took over 3 pages of notes in size 11 font... and it's just the first session.
Jean D. Laurin
P.S. If you're not familiar with Mike Dillard and you're a network marketer, then you've got to check out his sales letter... it's really well done.
P.P.S. Mike Dillard also has a killer capture page. Put this great copywriting example in your swipe file so you can use the basic format in your own capture page.
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