The final copywriting training call with Mike Dillard and Ben Settle was good as the first two calls combined.
It opened my mind to quite a few concepts that I hadn't even considered. Here are a few of the highlights.
While discussing ways to write auto responder messages that will turn prospects into distributors and customers, Ben brought up a great concept that started with a master marketer. Ken McCarthy once said, every time you send an email to your list, you are either adding or detracting from your credibility. So keep in mind that if you try to hard sell your prospects in the first few emails of the auto-responder series, then you risk turning them off. They might not opt-out of your newsletter, but they may stop opening your emails.
Next, I got 2 powerful strategies for creating compelling emails. These are sure to triple the number of prospects who join your primary business opportunity.
First, If you haven't emailed your list in a while and you don't have anything to say, don't just write an email that is full of mush. Like I said before, you'll turn them off. Think about it, if someone wastes your time, you'll ignore their emails.
In stead, either wait a few days until you actually have something of value to share OR address a common question you get from your prospects. It's sure to add value! This is what David DeAngelo does in his Double Your Dating newsletter. Both Mike Dillard and Ben Settle recommend getting on the Double Your Dating newsletter just to study his copy. Actually, this is pretty funny... Ben's wife wasn't too thrilled when she found out he "had" to get on the Double Your Dating subscriber list.
The second powerful strategy for creating compelling emails is: Demonstrate high value while also addressing a common concern that your prospects tend to have. I explain this in my next post
To gaining killer copywriting skills,
Jean D. Laurin
P.S. If you want to be a powerful copywriter, you'll have to start reading truly powerful copy. Homework: get on master copywriter's list and study their work. I subscribe to Double Your Dating, Magnetic Sponsoring, Attraction Marking Formula, and The Gary Halbert Letter - the most valuable website on the entire internet.
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