Cheap Internet Advertising
Learn How To Use Free and Low-Cost Online Marketing
To Entice Loyal Customers
Don't waste money on pricey advertisements. You can get great exposure through cheap internet advertising methods.
A lot of business buy a bunch of expensive Google AdWords or banner ads and they sprinkle them all over the internet, fully expecting customers to just start walking through the door. This is NOT an internet marketing strategy I would recommend to you. The truth is, without a well thought-out, low-cost online advertising campaign you are just throwing money down the drain.
=> "How do I create an effective, and still cheap, internet advertising strategy?"
Most people do an awful job of attracting traffic to their website. These business owners simply don't understand how search engines generate traffic. So, if you learn Search Engine Optimization (SEO) and Pay-Per-Click advertising (PPC) techniques, you will instantly be a cut above the rest. This is one way to reduce your advertising costs and begin your cheap online advertising campaign. It gives you an unfair advantage!
=> "What is Search Engine Optimization?"
SEO is when you use techniques and tricks to get your content (webpage, article, press release, advertisement, etc.) higher up on search engine results. The higher up you are, they more likely it is that prospects and potential customers with click on your content. It is extremely important that your content doesn't get lost in the crowd. The key here is to advertise to your target market. You can do this by researching keywords in your niche, and then using keyword tools to determine which ones get the right amount of traffic required to mount an cheap, effective internet marketing campaign. You don't want to go after super-competitive keywords (yet); pick the low-hanging fruit first.
You can learn SEO by taking an internet marketing course or reading an e-book.
=> "How do I use Pay-Per-Click Ads?"
PPC can be extremely expensive if you use the fire-and-forget method. But, PPC can be a low-cost internet advertising technique if you follow the attraction marketing formula. That is, you need to use keyword research techniques and free software to determine your niche in the market. Dump the words that are over-used and the ones that are rarely ever searched... these words are too expensive and in-effective. Other steps in the attraction marketing formula include using the right type of headline, putting your focus on the right things (feature vs benefit) in the description lines (and in the right order) , and selecting an optimal Display URL. Also, be sure to test several variations of your advertisements, then play "survival of the fittest" with your ads.
Here's a video I made called "Google Adwords Setup Guide for Beginners".
I go over how to set up Google AdWords step-by-step. You'll also get some AdWords Tips. Most basic tips are covered in this PPC video tutorial for marketers.
To learn even more, check out my article:
Google AdWords Guide For Beginners - 9 AdWords Tips That Will Take You To The Top
=>"Great, I have tons of people clicking on my cheap internet advertisements...How do I turn clickers into buyers?"
To have a steady flow of customers (buyers), you must create a marketing pipeline. A marketing pipeline is kind of like an assembly line for your business. You use the inexpensive internet advertising to attract leads and get them interested in your product or service (or whatever you have to offer), and then filter them down to just the ones who are interested in buying.
You can even get your leads to PAY YOU for your advertising. This is called a Self-Funded Proposal. Simply put, you offer a relatively inexpensive front-end retail product to your prospects. Your front-end product could be more information related to your product or service. More information means your leads continue to sell themselves on your business’s main product or service. Get a few of your leads to buy the front-end product, and your advertising is paid for by the people who click on your advertising. How's that for low-cost internet marketing strategy! You might even turn a profit from your ads if you do this right. But the your major goal here is to recoup your advertising costs and continue marketing to new prospects even if nobody purchases your product or service.
As for the prospects who aren't interested in buying - there are ways to keep them in your pipeline until they are ready to buy. If you keep providing valuable information, these leads will stick around.
The Self-Funded Proposal is major component of your automated marketing pipeline. Other components include building a list of prospects, building a relationship with your prospects, and marketing to your list by providing solutions to their problems. These topics are taught in fine detail with respect to how to implement them in your own business in the Attraction Marketing Formula course and free boot camp. Discover the secrets to these processes and learn the subtle details of effective, inexpensive internet advertising.
To your internet advertising success,
Jean D. Laurin
P.S. Check back for more information on marketing topics such as online marketing and advertising, lead generation, self-funded marketing proposal, and attraction marketing.
P.P.S. Don't forget to take the free Attraction Marketing Formula boot camp where you'll discover the secrets to these topics and learn the intricate details of efficient, cheap internet advertising.